Senior Copywriter.
Concept Provider.
With a touch of Art Direction.
And even a serious touch: I was a successful Art Director for 20 years, before I switched to copywriting. But that wasn’t such a big move, as the main job always stays the same: finding good, relevant, funny, clever, innovative and efficient ideas. A job that I performed for 30 years long in some of the coolest agencies in Brussels : DuvalGuillaume, Publicis, Saatchi, Famous (now AKQA), Air, BBDO, etc… Winning some recognition and awards doing it. But honestly, the best part is still making good work with good people.
Senior Copywriter.
Concept Provider.
With a touch of Art Direction.
And even a serious touch: I spent 20 years as an Art Director before switching to copywriting.
Which wasn’t such a dramatic move after all — because the job always stayed the same: finding strong ideas. Relevant. Funny. Sharp. Unexpected. Effective. For the past 30 years, I’ve been doing exactly that in some of Brussels’ best agencies: Duval Guillaume, Publicis, Saatchi & Saatchi, Famous/AKQA, Air, BBDO… Along the way came awards, recognition, and all the usual industry things. But honestly, the best part is still making good work with talented people.
SOME WORK
Well… at least the ones I managed to find again.
(I’m pretty messy with my archives :) )
